Formula
Paid social performance breaks down when your creative is weak, your landing pages are generic, and your email/sms isn’t dialled in. We build Meta performance systems that compound — from click to checkout and beyond.
OUR FRAMEWORK TO SUCCESS
Audience
Intelligence
- Data-backed avatar mapping
- Cold, warm, hot segmentation
- Cross-channel sync with email/SMS
Creative
Engine
- Data-backed avatar mapping
- Cold, warm, hot segmentation
- Cross-channel sync with email/SMS
Performance
Execution
- Campaign buildout & budget pacing
- Funnel & offer testing
- Performance tracking + optimisations
Strategic Ops & Reporting
- Weekly strategy calls
- Real-time dashboards
- Slack channel access
OUR WORK
Creative that
Converts
Our meta Strategy is
Trusted by
300+ Leading Brands
Our winning
Google ads formula
All retainer engagements begin with a Strategy & Creative Production Phase. We map the funnel, build out content, set creative benchmarks, and prep your Google for scale.
Creative &
Audience R&D
Strategic
Campaign Architecture
Authentic
UGC & Creative
Optimized
Funnel Strategy
Conversion
CRO Alignment
Growth
Launch & Scale
Hear from our Clients
We’ve grown every month since working with defiant. Their creatives are the best ive ever seen
52%
Revenue Growth YoY
43%
Increase in CVR
300+
Creatives
Steve Collins, Founder
Compare Us
Why Choose
458 sqm
Frequently Asked Questions
How do I know which plan is right for me?
We’ll guide you through it. During your intro call, we’ll look at your goals, current list size, and campaign needs. From there, we’ll recommend the plan that gives you the most ROI without overspending.
What’s the minimum commitment?
All plans are month-to-month. You’re free to scale up or pause with 30 days notice.
How does onboarding work?
Week 1: audit & tracking. Week 2: strategy deck + campaign builds. You’re live by day 14.
How does the service fee work?
Our pricing is all-inclusive. You pay a flat monthly fee that covers strategy, copywriting, design, segmentation, deliverability, and reporting. No hidden fees, no surprise add-ons.
What’s the minimum spend for a project?
Our entry-level plans are designed for businesses starting to take email seriously. If you’re generating at least $100k+ per month in revenue, you’ll typically see strong ROI from our services.
What billing options do you offer?
Credit-card, bank transfer, or USDC on Ethereum. Invoices issued on the 1st.
What is a “growth partner,” and how does it work?
We’re not just an email execution team. We act as your growth partner, analysing revenue opportunities, suggesting campaign ideas, and constantly optimising your flows to generate sales on autopilot.
What kind of results can I expect?
Every brand is different and it depends on your industry, offer, and list quality. That said, across our clients, email consistently becomes one of the highest ROI channels, often contributing 25–30% of total revenue once it’s fully optimised. Some brands see results almost immediately, while others scale steadily over time.
What happens if I already have a team in place?
We can plug right in. Some clients keep us as their full-service team; others use us to support internal teams with strategy, advanced flows, or design. Either way, you’ll get more revenue without the extra headcount.
YOU MADE IT THIS FAR
Ready to Scale?
Whether you’re scaling to $1M/month or heading towards a $100M+ valuation.
Defiant becomes your unfair advantage in creative, media, and performance.
We Make
Meta Ads Perform
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